Liên Á Mattress

Client

Project

Classic is a rubber mattress for midrange segment which loved by high quality but affordable. The launch of a new product line with the old name “Classic” marking a new era of Lien A with 100% products are produced based on international standard.

Edge offered brand strategy which repositioning corporate brand and provided an integrated marketing communication to affirm its international quality standard.

Classsic Mattress Launching

Services

Brand strategy | Integrated communication plan |logo | brand concept | content creative and production | PR | digital | Sale kits | POSM | OOH