Vietjet Air

Client

Project

Edge involved in strategic planning and implementing integrated communication plan to introduce new route to customers who are both Vietnamese and Korean living in Vietnam.

Taking message of “Fly in your style” to express the spirit of Vietjet, the airline is for everyone, regardless of who you are, what you do, you will have a interesting experience when flying with Vietjet.

One of the main activity of the campaign is Viral Video with participation of ST319 dance group, a famous Korean covered dance group who has influence the world.

Seoul - HCM Route Launching

Services

Strategy & Planning | Creative Idea | Print ad | PR | Viral Clip | Activation in Korean areas | Social Media.