Fujifilm Vietnam

Client

Project

The Fujifilm XT1 is the flagship product in Fujifilm’s lineup, a mirrorless camera with interchangeable lenses. Its main advantage is its compact size, offering the quality of a professional DSLR in a smaller package.

With this message, Edge developed the bold slogan 'Dare to Change,' targeting current DSLR users. Alongside print ads and POSM materials, in-store, online, and offline activities supported the campaign.

The trading program, encouraging users to trade in for a new camera that suits their style, received enthusiastic participation, with XE2 users enjoying a direct discount of 5,000,000 VND. Photography workshops were also held across major cities like Ho Chi Minh City, Hanoi, and Da Nang. The project successfully raised awareness among DSLR users and boosted sales.

Fujifilm XT1 Launching

Services

Integrated communication |Mini contest| PR | digital & social | Sale kits | Product experience display| Media |Branding