Samsung Vietnam

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Samsung Side By Side Refrigerator PR Campaign

The PR campaign was a flagship activity for the launch of Samsung’s Side By Side refrigerator, inspired by its stylish design and exceptional performance. Edge Communications proposed featuring five influential personalities, each a Key Opinion Leader (KOL) in their field, to highlight the product’s elegance and functionality.

These notable figures included renowned singer Mỹ Linh, fashion designer Lê Minh Khoa, chef Doãn Cẩm Vân, businesswoman Lê Thị Mỹ Dung, and the interior designer and director of AA Corporation. Through their unique perspectives, the Side By Side refrigerator was seamlessly integrated into each setting, showcasing its refined design and versatile functionality.

PR