Phú Long Real Estate

Client

Project

Dragon Riverside City: A Landmark Project with a Holistic Communications Approach

Dragon Riverside City is an extraordinary large-scale development, brought to life through a vibrant and comprehensive communications strategy. Edge engaged in the project from the initial stages, crafting an integrated approach that combines both above-the-line and below-the-line tactics.

Our theme, “The Convergence of Dragons,” draws inspiration from the project’s prime riverside location and grand scale, symbolizing the vision of a modern, refined riverside city. This theme was woven into the project’s visual and narrative elements across print ads, billboards, and PR articles, enhancing the appeal of a harmonious urban community by the river.

With a series of impactful sales events and project showcases, Dragon Riverside City has successfully captured the market’s attention, positioning itself as a distinctive landmark in urban development.

Services

Integrated communication campaign | print ad | design | content creative and production | PR | Event